Google announced that they will soon be introducing a new version of the mobile app, Lens. The update will include a new feature called MUM, which stands for ‘mobile user interface’ and is designed to help users find more relevant content on their phones.
The mum meaning is a term that has been used in the past to describe an individual’s mother. Now, Google is using this term to describe their new feature called MUM.
MUM, Google’s next-generation super algorithm, is coming to their Google Lens is a search engine that allows you to product, according to the company. This meets MUM’s promise of allowing users to search not just with text but also with pictures.
This event will have an effect on informative providers, and if more people use Google Lens as a consequence, it may be a benefit to ecommerce businesses as a new sales channel.
MUM Announcements from Google
Google issued an unofficial statement about MUM coming to Google Lens on Twitter, as well as a blog post on AI and visual search.
The following is an example of the advanced search features that will be available in the Google Lens app:
“With this new feature, you can ask Google to locate you the same design on another item of clothing, like as socks, by tapping on the Lens symbol while looking at a photo of a shirt.
When you’re searching for something that’s tough to explain properly with words alone, this comes in handy.
You may Google “white flowery Victorian socks” and see what comes up, although you might not get the precise design you want. We’ve made it simpler to search visually and express your queries in more natural ways by mixing pictures and text into a single query.”
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Screenshot of Google MUM’s Answer-Finding Process
Google Lens
Google Lens is an image search app for Android and iOS developed by Google. It enables users to do a variety of image-based search activities.
Tasks Commonly Asked of Google Lens
- To add to a calendar, scan text for phone numbers and event information.
- Text to be translated
- Text should be copied and sent.
- Plants and animals must be identified.
- Look for similar items.
Because it enables online retailers to display their goods in Google Lens, the product search feature is crucial.
On September 28th, Google released a fresh new ecommerce best practices SEO guide that emphasizes Google Lens:
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“Google Lens” is a phrase that Google uses to describe Make sure your product information are uploaded to Google Merchant Center, opt in to free product listings, and follow the Google Image best practices if you want your goods to appear in Google Lens search results.”
MUM Algorithm by Google
The MUM algorithm from Google enables users to perform complex inquiries that would otherwise be impossible to answer with conventional search queries.
MUM has a unique feature in that it may accept pictures instead of keywords as input.
Instead of using keywords, a searcher may use a picture to perform their search.
Surprisingly, the algorithm isn’t restricted to looking for the solution in a single language. The MUM algorithm, developed by Google, can search for a complicated response in a variety of languages and provide the most useful result.
Research Papers Could Reveal What Google MUM Is
Google Lens is getting Google MUM.
It’s no surprise that Google MUM will be integrated into the Lens product; it’s a logical match and was bound to happen.
According to the announcement made today:
“MUM, our sophisticated AI model, will be available on #GoogleLens in the first half of next year. You’ll be able to take a picture while also asking a question, which will come in handy when you need to repair a damaged component but don’t know what it is.”
An animated GIF of a person taking a picture of a bicycle component and entering the words “how to repair” in an associated search box followed the announcement on Twitter.
Early next year, MUM, our sophisticated AI model, will be available on #GoogleLens. You’ll be able to take a picture while also asking a query, which will come in handy if you need to repair a damaged component but don’t know what it is. #SearchOn pic.twitter.com/cmedce3dB2
September 29, 2021 — Google (@Google)
There is no set date for when Google MUM will be available in Lens.
MUM is expected to come in the first half of 2022. That concludes the information exchanged.
This will be the first broad use of the new technology, and it may be seen as a warm-up act for a larger rollout, with the final application landing in Google’s search box.
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Google has been cautious in its deployment of MUM and has said that any implementation of this technology would respect publishers.
Fear of Google MUM for Publishers
Some publishers distrust Google and are concerned that MUM would utilize their data without sending traffic to them by just displaying it.
A zero click search occurs when Google shows publisher information without directing traffic to the site.
Google Announces MUM Algorithm-Based Search Redesign
Searching using Google MUM does not result in a zero-click experience.
MUM does not seem to show publisher information without credit in this implementation. The announcement is accompanied by an animated GIF that depicts a searcher searching for information and being led to a website.
Google MUM Search screenshot
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That should be excellent news for publishers who are concerned about how Google utilizes the information on their web pages.
Google Shopping and Google Lens
Additionally, the inclusion of MUM should be good news for ecommerce publishers, since their goods may continue to appear in the new Google Lens search experience.
As previously said, if more people use Google Lens as a result of MUM, this may lead to more people utilizing Lens for shopping.
Shopping is obviously emphasized in the animated GIF depicting the new MUM experience.
Google Lens Search Experience (Screenshot)
Google MUM Has Arrived at Google Lens
This is a critical introduction to MUM. It foreshadows a future form of search that is distancing itself from the keyword-based question and answer box and going closer to the paradigm of an assistant that can aid people with tasks.
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Citation
Read Google’s Searching With MUM Explainer.
How Artificial Intelligence is Making Information More Useful
