Search engine optimization is the process of improving the visibility in search engines like Google. With so many SEO tips and tricks, it can be hard to know what works best for your site’s success. This article will walk you through the various ways that quality affects rankings in organic results with an up-to-date case study on how high quality content drove traffic spikes on a website Introduction: People who are interested in blockchain technology look at just one aspect when deciding whether they want to invest or not investing into blockchain companies – The price projections of cryptocurrencies such as Bitcoin and Ethereum. However, there is another important factor which should also be considered when looking into any investment opportunity – Is this company compliant? Category: Cryptocurrency Investing Introduction
The “Google rich snippets testing tool” is a site quality checker. It allows users to see how Google will rank your website for different keywords and phrases.
Google’s John Mueller responded to an inquiry from a site that had lost its rich results display and was curious as to why Google had removed them and whether they would ever return.
The question was posed at 52:26 in the Google After-hours hangout.
However, since it was a two-part question, the answer to the second half was not supplied until after John had done answering the first. So, at the 55:19 minute mark, the solution arrives three minutes later.
After the site was redesigned, the rich results were removed.
Many anecdotal examples exist of site redesigns that fail, succeed, or remain neutral with no change in rankings.
This is a query about a site makeover that resulted in the loss of rich results.
They checked their schema markup to see if it had any technical issues, but it passed all of them.
Because it’s difficult to mend anything if you don’t know what’s wrong, the individual who asked the inquiry just wants a notion of where they should go with this.
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John Mueller, Google’s Product Manager, Talks About Rich Results
Part two of a two-part question is as follows:
Part two of a two-part question is as follows:“Another client just had their website redone. The CMS and content are still the same.
Following that, none of our FAQ schemas were shown in Google Search results.
And it’s now been three months, and we’re still not there, despite everything passing the rich results test and inspection tool.
Why did this happen, and when can I expect to have the FAQ shown again, if at all?”
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It’s possible that the loss of rich results is just coincidental.
John Mueller responded to the inquiry, implying that modifications to the site may not have been the cause of the loss of rich results.
He does, however, suggest re-evaluating the site’s quality.
John Mueller responded as follows:
“I believe there were two things that occurred… It’s difficult to say on the spot.
One possibility is that we re-evaluated the general quality of your website about the same time you made those adjustments.
If that’s the case, it’s probably more of a coincidence.
However, it’s possible that we’ve lost interest in this website.
We normally don’t provide any rich results if we aren’t sure about a website. That includes the frequently asked questions.”
The Eligibility of Rich Results Can Be Affected by Site Quality
Something about a redesign might prompt a re-evaluation of site quality, which is a helpful insight.
This is a little-known fact that might help you figure out why a rich result has ceased appearing.
John Mueller’s Quality Check for Rich Results
Next, John provided a method for determining if the rich results are missing due to a technical fault or because Google is “unconvinced” of the site.
Mueller went on to say:
“One method to double-check that is to run a site query for these particular pages and see whether the rich results appear or not.”
If they appear there, it implies we recognize them but don’t want to show them.
So there’s an indication that you may need to enhance things from a quality standpoint.
If they don’t come up in a site query, it’s more likely that something technical is still faulty in relation to that.”
After a redesign, there is no fixed period of time.
If everything else remains the same after a site is rebuilt, Google will crawl it as normal, and there should be little inconvenience, if any, when the old site is progressively replaced in Google’s index by the new one.
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Mueller concluded his response by saying:
“So it’s not like there’s a certain time for us to start presenting them again once a website has been restructured.”
It’s more like… maybe there was some strange timing, or maybe there’s a technological problem.”
Mueller noted that the site query test he provided isn’t completely trustworthy.
He said:
“It’s not perfect, but it’s close.” But when it comes to rich outcomes, it works for a lot of these scenarios.”
The Site Query Exploit
The following is an example of a site query:
site:example.com Keywords as an example
Google’s standard ranking algorithm isn’t used in a site query. It’s unclear what it employs, but it’s clear that it’s not the same as a standard search query, as is the case with all advanced search inquiries. It’s simply a straightforward website search.
It’s not every day that Mueller provides a simple method for determining what’s wrong with a website. He did remark, though, that it isn’t 100 percent.
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The key point is that poor site quality may be a factor in why wealthy results aren’t shown on Google. It’s also worth seeing whether the rich results appear on Bing, since Bing provides rich results as well.
Citation
Rich Results Can Be Removed Due To Poor Site Quality
At the 55:19 minute mark, John Mueller explains why rich findings were lost (part of two-part question from 52:26 minute mark)
The “search engine journal” is a blog that covers search engine news and trends. It has been found that site quality can cause loss of rich results.
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